About 1Billion websites are now live on the internet that offers different genre, services, and answering different needs. Your website is one of that massive cluster but the question is how are you going to survive in that competition, given that somewhere in this world your website could have a sister? Below is the list of top 10 things that you can do to keep your website fresh and optimized.
- Mobile View – Almost 60% of a site’s traffic comes from a mobile device. Many websites have significant issues when viewed on mobile that will go unnoticed. Often developers only focus on the desktop view, leaving the website poorly suited for browsing on a mobile device. Make sure your website is responsive and aesthetically pleasing, by reviewing a website on multiple mobile devices.
- Reduce Page Size – Large images on a page can create an ample loading time on mobile networks. Use a tool such as GTMetrix.com to analyze page size to determine if it needs to be minimized. A good rule of thumb is to fabricate a page with a size no larger than 3MB.
- Use metadata – Take time to peruse and modify all page titles and descriptions. It is important to include all relevant keywords and descriptions, as well as phone numbers, addresses, or services.
It is also smart to review the website as a whole, cleaning up and modifying any outdated or incorrect information.
- Update server software – Using the most recent version of software is essential to maintain a secure installation. If you are unsure whether you will update your software, then consult an expert before updating it.
- Update security plugins – Updating plugins is a critical component of maintaining the website. Shifting into 2016 it is wise to check all plugins for updates. It is essential to preserve all modifications in effect to plugins, so consider consulting an expert to confirm that the website to will continue function appropriately.
- Use deep link sitemap – When applicable, insert relevant links to related information throughout the other content. This action can improve the user experience as well as assist search engines to index the website and its pages correctly.
- Content refresh – Check all content for spelling, grammatical or other errors. Get specific about the content, adding detailed information about any services and knowledge that the website offers. Search engines work best when the content of a page is descriptive as possible.
This step isn’t always easy so if needed, hire a professional copywriter to get that content ready for the new year.
- Create a Sitemap – Sitemaps help search engines such as Google, Yahoo, and Bing locates all of the pages and posts throughout a website. For people new to sitemaps many WP plugins can help, such as Advanced Sitemap Generator, which automatically generates the pages.
- Don’t forget image titles – Image titles are often ignored, yet are a crucial aspect of SEO and keyword density. Using descriptive image titles and keywords can help improve search engine results and is a good practice to maintain.
- Stop pixelation – Look over all of the pictures on your website and confirm that there is no pixelation occurring. If the image appears pixelated, attempt to adjust the dimensions or using a higher resolution photo. Pixelated images are unattractive, try using stock photos. Many websites such as shutterstock.com and photodune.net offer a variety of high-resolution images. Using these can dramatically improve the appearance of a website and increase user attention.
Disclaimer: Majority of the words and contents are directly copied from the source: http://webdesignledger.com